1. Targeting Role-Based Corporate Inboxes
When conducting introductory B2B communications under the merchant exception, target role-based functional mailboxes (e.g. info@, iletisim@) rather than harvesting private personal mailboxes. This significantly reduces personal data compliance risks.
2. Structuring the 4-Part Introductory Email
1. Relevant Context (1-2 sentences): Clearly state why you are reaching out to this specific business based on their published commercial activity.
2. Value Proposition (2-3 sentences): Explain how your solution solves a specific operational bottleneck or generates tangible commercial value.
3. Low-Friction Call-to-Action (1 sentence): Propose a brief 10-minute discovery call rather than pushing for an immediate sale.
4. Mandatory Statutory Footer: Your company trade name, MERSIS number, physical address, and a clear opt-out statement.